All projects2023, archived

MintedMile

The old page.

Status
Archived
Year
2023
Made with
Instagram, Writing, Growth, Attention
MintedMile, the siteinstagram.com/mintedmile

An Instagram page that wrote what people feel but don't say. It passed ten thousand followers on words and timing alone, and then I switched it off on purpose.

Why it exists

The bio said it best: I write what you feel, but don't say. It was a page for the things that hit at 2am and are gone by morning. There was something new every day, reels and short thoughts and the occasional hard truth. I didn't run it to be famous. I ran it to learn how attention works online, where it gathers and how fast it drains once you stop posting.

The numbers

Posts
761
Followers
past 10k at peak, ~8.9k held
Following
2
Cadence
new drops, daily
State
Archived

What it taught

Timing and consistency, mostly, and what makes a stranger stop scrolling for one more second. I also learned that a line often lands harder when you cut it in half. I learned it in public, one post at a time, more than seven hundred times, and it changed how I write everything since. Every product page and headline I write now uses something I first worked out writing captions that nobody knew were an experiment.

From the feed

From the feed, screen 1
From the feed, screen 2
From the feed, screen 3
01 / 03keep scrolling
I switched it off while it was still working.

Verdict

Archived on purpose. The follower count was never the point. The lessons were, and I had them. Walking away from something while it's still working takes a bit of discipline, and I'm glad I did it.