Three Diwalis in a row, from class 8 to 10, I spent a month going door to door selling diyas and decorative lanterns.
- When
- Diwali, class 8 to 10
- How long
- A month each year
- Selling
- Diyas and lanterns
- Later
- Ran the stall's marketing
- 01
The first door
You ring the bell with your heart going, someone opens it expecting a neighbour, and you have a few seconds. A lot of people said no. Some shut the door mid sentence.
- 02
A no is information
After a while the no stops hurting and starts telling you something. Maybe the timing was wrong, or the pitch was too long. You change one thing and try the next door.
- 03
Both halves
By the last year I was also making the creatives and shooting the ads. I got to see what makes someone stop and look, and what gets them to say yes.
Most people freeze a second before anything bad has actually happened.