MEGADRESS
The label.
- Status
- Archived · since 2020
- Year
- 2020
- Made with
- Brand, E commerce, Creatives, Marketing
A women's fashion label with its own name, logo, store and ad creatives. It was my first time taking an idea all the way to a stranger's cart.
Why it exists
I wanted to take an idea from the thought in my head all the way to something a stranger could buy. MEGADRESS was that idea made real: a women's fashion and ethnic wear brand, live online at megadress.shop, with its tagline stitched right into the logo. Where fashion meets affordability, since 2020.
The creatives
Real campaign art from the store
What I ran
- The storefront
A real online store at megadress.shop, with catalogues and product pages.
- The campaigns
Seasonal sale creatives, including a Republic Day sale at up to seventy percent off, with coupon codes.
- Fulfilment
Cash on delivery and free delivery, the unglamorous part that turns an order into a sale.
- The brand
The flower mark, the wordmark and the voice, which is everything a customer actually saw.
The first time an idea of mine turned into an order.
What it taught
You understand supply and demand differently when it's real money and your own brand on the label. Margins stop being a chapter in a book and become the difference between a good week and a dead one. Doing every part at once, the identity, the creatives, the site, the marketing and the delivery, taught me more about how a business actually works than any course could have.
Verdict
It's archived now, but it was the first. Everything I've built since is a better run version of what I taught myself here, learning how a whole business works by being inside one.
