The Millionaire Fastlane
MJ DeMarco
read
Loud, a bit crude, and right about the gap between selling your time and building something.
MJ DeMarco starts with a story. As a teenager, he saw a young guy step out of a Lamborghini outside an ice cream shop and asked him how he'd got rich. The book is his long answer to that question, and he's not polite about it.
He sorts people into three roads. On the sidewalk, you spend everything you earn and hope. In the slowlane, you get a job, save, invest, and wait forty years to maybe be comfortable when you're old. The fastlane is building a business that can make money without you standing in front of it. He calls the rules CENTS: control, entry, need, time and scale. You want a business you control, that not everyone can start in an afternoon, that fills a real need, that runs without your hours, and that can grow far beyond your street.
He's loud about all of this. He mocks the slowlane constantly, and there's a lot of hype. Some of it is funny and some of it is too much.
But the part about time landed. A job is selling your hours, and there are only so many hours to sell. It's why I care about building things that stay live after I close the laptop. Notrik and Vibe Link keep running while I'm asleep, and the Diwali stall never could.
